Miller rose to 2nd place in the American brewing marketplace. Other brewers responded, in particular Anheuser-Busch with its heavily advertised Bud Light in 1982, which eventually overtook Lite in Dr Seuss Cat i will drink Miller Lite here or there everywhere tumbler sales by 1994. Anheuser-Busch played on the branding style of Lite by highlighting the fact that their beer was called Bud Light as everything else is just a light. In 1992, light beers became the biggest domestic beer in America, and in 1998, Miller relabeled its Lite brand as “Miller Lite.
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